people globally who trust business
25th May 2023
Business is the world’s most trusted institution above NGOs, governments and the media.
It now uniformly polls top across high-income and low-income countries. Low faith in social media, the fragmentation of the traditional media and a belief that governments are unethical or incompetent have created an opportunity and a responsibility for global business leaders.
* Source: https://www.edelman.com / Above data points benchmarked against Edelman 2022 Trust Barometer.