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The Power of Data to Enhance Content


people globally who trust business

25th May 2023

Business is the world’s most trusted institution above NGOs, governments and the media.

It now uniformly polls top across high-income and low-income countries. Low faith in social media, the fragmentation of the traditional media and a belief that governments are unethical or incompetent have created an opportunity and a responsibility for global business leaders.

  • 0% US: biggest global rise in trust towards business
  • 0% South Korea: biggest global fall in trust towards business
  • 0% China: highest overall trust in business

* Source: / Above data points benchmarked against Edelman 2022 Trust Barometer.