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B2B Event Planning and Execution

B2B events are changing: on-demand is increasingly complementing and amplifying the in-person experience.

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B2B events are changing: on-demand is increasingly complementing and amplifying the in-person experience.

Digitisation is transforming the events experience, with B2B marketers increasingly using technology to make delegates’ interactions more efficient and worthwhile. At the same time, they are also creating more meaningful in-event experiences to encourage personal attendance, showcase thought leadership and deepen corporate relationships.

Many events now resemble TV shows that blend the needs of a live audience with those watching on catch-up. The challenges and logistics of this are greater, but the rewards are higher and last for longer.

Commercialisation

Commercialisation

Many marquee client events are not run for profit, but bringing in external vendors can significantly boost networking and business opportunities. By drawing on our decades of experience in financial and business conferencing, we can help you to source new sponsorship streams, boost ticket sales, and expand delegate revenues.

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Programming

Programming

Events work when they combine an astute, timely agenda with influential voices and a targeted audience. At Resonate, we can help you to bring all three together, while balancing your diversity and sustainability requirements. Our long-established financial and broadcast media backgrounds mean that we understand what makes audiences tick while adhering to the compliance department’s requirements. The result: events that engage, illuminate and resonate for long after.

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Production

Production

Conferences involve multiple moving pieces, making scheduling and attention to detail especially critical. We can take care of any of your needs from logistics to venue management and budgeting. We can also help you to offset an event’s carbon footprint to meet your sustainability targets. 

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Hosting and Moderation

Hosting and Moderation

Success on the day hinges on having an engaging presenter or moderator who knows how to create an interactive experience for both the speaker and their audience. As experienced broadcasters, we are not only trained performers ourselves, but also skilled in enabling panellists and speakers to shine too.  

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Marketing

Marketing

Standing out from the crowd is never easy, but the right content can make all the difference, not least by extending an attendee’s experience well after the event. We can help you to plan and execute diversified and personalised content plans: from roundtable, webinar and conference reports, to bespoke videos, live streaming, and social media posts.

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Engagement

Engagement

Technology is playing an increasing role, providing data and insights that help to make events more successful and calculate return on investment. We can advise you on the deployment of the latest software tools. These will not only generate more meaningful interactions during the event itself but also boost ongoing engagement and assist you in planning the next one.

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Lights, camera, action

What does it take to be a good conference panelist or moderator? In the following mini masterclass, Resonate Partner and former Bloomberg TV anchor, John Dawson, explains how to deliver your best self.

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