Content Creation Services
Content must serve the audience: only then does it elevate the institution that produces it.
Content must serve the audience: only then does it elevate the institution that produces it.
In a competitive market and a world of short attention spans, the audience wants material that says something interesting and says it well, giving them access to interesting people and bringing insights they cannot receive elsewhere. Delivering it requires thought and precision.
Rushed and uneven content achieves nothing and damages the message. But quality content forges deep relationships and connections that lead to better business. It communicates and engages. Words have power. Images too.
White Papers/Reports
White Papers/Reports
Want to educate and inform your clients, reinforce your company’s credibility and position yourself at the forefront of your chosen industry? We deploy our research and editorial capabilities to craft white papers and reports whose fresh data and deeper insights will help you to stand out from the crowd.
Newsletters
Newsletters
Supplying your clients with a regular and interesting mix of content to pick and choose from, deepens engagement and engenders greater loyalty. Email newsletters provide an ideal vehicle to demonstrate the breadth and depth of your company’s thought leadership. Through our newsletter services, we will help you to extend the content life cycle, either housing it on your main website, or designing a microsite for you.
Curations
Curations
Creating a product that enables your time-poor clients to focus on what’s most relevant and interesting in a world awash with information will win both their appreciation and attention. We blend search and our editorial judgement to distil what matters to you and your clients on any given subject.
Books
Books
This most prestigious of all content types confers instant authority and expertise. Books will not only make an enduring impression, but also provide you with something long-lasting in an age of increasingly disposable information. We can either write books for you, with you, or on your behalf.
Digital Magazines
Digital Magazines
Premium brands are always looking for new ways to deliver exceptional user experiences. Digital magazines are prime products to do just that: a multi-sensory blend of high-quality writing, arresting layouts and interactive elements such as pop-ups and web links.
High Impact Content
High Impact Content
Long-form content such as articles, op-eds, speeches, case studies and web content grants you the scope to say what you want to say in the most articulate way possible. We will help you to explore a theme in depth while keeping the reader engaged with thoughtful structure and style.
Targeted Content
Targeted Content
Short-form content like blogs, social media and email campaigns provides an instant impact in a hectic world. When you know that you have limited time to get a message across, we will help you get to the point and be convincing.
Awards
Awards
We understand media awards, having organised and judged them for decades. We help our clients with all aspects of awards processes including: creating an awards calendar, deciding which ones to apply for, understanding the awards process, co-ordinating and preparing pitches, rehearsing presentations and analysing outcomes.
Quantitative Surveys and Qualitative Research
Quantitative Surveys and Qualitative Research
Social media has led to an explosion of opinion but rarely the data to back it up. Earn your audience’s attention by commissioning a survey or research as the lynchpin of an article or white paper. As former journalists, our expertise lies in crafting the right questions, teasing out nuggets of information and mining data to generate eye-catching insights.
Broadcast Studio
Audio and visual rank as especially powerful content types since many people find sound and vision more effortless to absorb than text and can retain the information for far longer. We advise and execute on all aspects of the creative and production process to bring the best out of you and your organisation. Our expertise spans all audio-visual mediums:
- Corporate videos
- Events hosting and moderation
- Events video
- Podcasts
- Roundtables
- Short-form videos (for social media)
- Webinars
Design Studio
First impressions count and this is just as true for content as it is for meeting new people. Good visuals and interactive elements create fully immersive experiences that will captivate your audiences and capture their attention. Our design studio can help bring your content to life either on a stand-alone basis or as part of one of our content products:
- Animations
- Data Visualisation & Infographics
- Illustrations
- Layouts
- Microsites
- Photography
- Typography
